Equipment Review: Eidolon V-Sole Wedges
by Jeffrey Reed, Editor, LondonOntarioGolf.com
- with notes from Eidolon

London Ontario Golf is no stranger to the premium Eidolon V-Sole wedge. You can read our previous review here.

This month we take another look at Eidolon's superb V-Sole wedges - some of the prettiest wedges in the business, and bursting with technological advances than produce a myriad of shots. Whether you're pitching onto the green from the fairway with a 52º gap wedge, or chipping 20 feet over a pond and rolling next to the pin with a 60º lob wedge, Eidolon has the wedge for the job.

I took a trio of traditional wedges - a 52º gap wedge, 56º sand wedge and 60º lob wedge, all ground to my specific bounce requirements - out to the practice range to work on my short game. With this being the 'Year of the Wedge,' with new groove designs at our doorstep, the Eidolon V-Sole wedges did not disappoint. From the bunker, greenside and out to a 100-yard flag, these babies hit shots as smooth as butter. The CNC milled face really helps control ball flight and produce spin with ease. I prefer the prime finish over chrome (both are available).

Of course, Eidolon's V-Sole technology is the real secret to the success of these wedges. This technology combines the advantages of low and high bounce into each wedge loft. Golfers no longer have to make a choice in the store - a choice that may not work with all shots on the course.

If your old faithful wedge just isn't doing its job anymore, I suggest you consider the Eidolon V-Sole Wedges. Here's more from the company.

Eidolon Gives Golfers a New Way to Buy Wedges

VICTORIA, TEXAS - EIDOLON Golf-manufacturer of the highly acclaimed, technologically innovative V-SOLE® Wedges-has unveiled an exciting new consumer-friendly website, www.BestWedge.com.

The sleek website features a Free Downloads page, About Eidolon page, The V-SOLE Wedges page, EIDOLON For YOU page, Shop Now page, Trade Partners page and a Contact Us page.

"Our new website includes a comprehensive range of information on EIDOLON Golf, and wedges in general," says industry veteran Terry Koehler, President of EIDOLON. "The website also allows us to share the feedback we get from our enthusiastic owners, who immediately learn that our patented V-SOLE, CNC-milled faces and grooves, and premium shafts combine to deliver the results EIDOLON promises and guarantees."

The www.BestWedge.com Home page explains why EIDOLON wedges are nothing like the off-the-rack selection from Titleist®, Cleveland® and the other wedge brands sold in stores, and how EIDOLON backs each one with their exclusive No Risk Guarantee. Instead of a mind-boggling array of specialized bounce angles, EIDOLON's patented V-SOLE can handle any kind of lie golfers might encounter. As opposed to a steel shaft that's too heavy and too stiff (who says one size fits all?), EIDOLON offers premium steel and graphite shafts in a range of flexes to ensure optimum feel and performance. Most importantly, EIDOLON wedges are custom built for each golfer who's going to play them.

In a total departure from all other golf equipment sites, the EIDOLON WedgeFit™ process begins by understanding what kind of golf game each golfer has. Golfers are urged to click on the "EIDOLON For YOU" feature and choose the category that best describes his or her game, and learn how EIDOLON is doing more than any other wedge brand to improve each golfer's game.

The website's other features include:

--FREE DOWNLOADS: Consumers have the opportunity to learn about EIDOLON wedges, and wedges in general via free downloads of ebooks and information such as "All About Wedges," "EIDOLON V-SOLE Wedge Owners Manual" and "The Spin Zone: The Real Truth About Grooves."

--ABOUT EIDOLON: This area familiarizes consumers with the company. "Who Are We?" explains why EIDOLON offers a very different, much more advanced wedge-buying experience than the major brands. "How Do We Compare?" discusses the advantage of EIDOLON wedges over one-size-fits-all wedges purchased off the rack. This section also includes a chart with five categories (sole/bounce, grooves, shaft, custom alterations and satisfaction guarantee) compared to five major wedge manufacturers (Titleist®, Vokey®, Cleveland®, Ping®, Callaway® and TaylorMade®). "What EIDOLON Owners Are Saying" contains comments from golfers who decided to trust their short games to EIDOLON wedges. "Meet The President" features a five-section interview with President Terry Koehler's, where they can understand his impressive golf-industry career, thoughts on starting a new company and philosophies about wedge play.

--THE V-SOLE WEDGES: Each of EIDOLON's versatile V-SOLE Wedges are discussed in detail-the 48-degree pitching wedge, 52-degree gap wedge, 56-degree sand wedge and 60-degree lob wedge. The pitching wedge gives golfers true pitching-wedge distance, and is perfect for chipping and knock-down shots. This scoring tool can be altered to any loft from 47-50 degrees to ensure the right set match. The gap wedge-which can be altered to lofts from 51-54 degrees-can be hooded down for pitch and runs without the leading edge digging in or laid open for easier long bunker shots. Unlike other wedge brands which feature wedges with either a very specialized high or low bounce, EIDOLON's sand wedge's V-SOLE technology ensures handling a tight lie by a cart path as deftly as a fluffy bunker shot, with unbeatable EIDOLON spin thanks to its CNC-milled face and grooves. It can be altered to lofts from 55-58 degrees. The easiest-to-master lob wedge ever is a great short-range bunker club, and perfect for delicate pitches and chips where more spin and height is needed. It can be altered from 59-62 degrees. Each wedge retails for $129 (chrome finish); $139 (PRIME finish).

"We've raised the bar on custom-built wedges to a level other brands don't approach," Koehler proudly says. "And the result is that every EIDOLON golfer gets a precision set of scoring tools that will cut strokes from their scores from the very first round. We guarantee that."

--EIDOLON FOR YOU: Segments consumers into six golf profiles-Better Players, Mid-Handicappers, Avid 18+, Seniors, Ladies and Juniors - and shows them how EIDOLON is doing more than any other wedge brand to improve their games-and why less than 1 out of 100 EIDOLON customers have ever returned their wedges under the company's No-Risk Guarantee.

--SHOP NOW: This streamlined, full custom-specifications purchase process (screenshot) enables consumers to choose a wedge or build a set , then Select Your Specifications from RH or LH, premium steel or graphite shaft in five shaft-flex options (firm, regular, seniors, ladies, juniors), finish (chrome or PRIME) and free custom alterations (alterations to shaft length, lie angle, grip size or lofts).

--TRADE PARTNERS: This section facilitates interactive ordering by golf professionals, better off-course retail stores and commercially engaged independent clubfitter/builders.

--CONTACT US: Consumers are encouraged to contact EIDOLON with questions about the company's wedges, or wedges in general.

"EIDOLON has an innovative and important story to tell to consumers, and our new website is a great place to learn about us," Koehler says. "This is going to be a big year for wedges, with the grooves changing for 2011. But to just randomly buy one more off-the-rack wedge from a major brand is going to leave the golfer disappointed. If you're going to make the investment, make sure your wedges fit you and your game."

EIDOLON Golf was founded in 2004 by Terry Koehler and friend Ralph Thompson, who also founded Reid Lockhart Golf when Koehler left The Ben Hogan Company in 1996. Koehler, whose golf industry career dates back to 1980, has been awarded five golf club patents, in addition to being behind some creative marketing work in the club industry. EIDOLON Golf aims to change the way golfers think about their wedges, and Koehler is devoted to putting better scoring tools in their bags. Learn more about EIDOLON Golf and its outspoken President at www.BestWedge.com.